Prnjavor Joins the Network of Certified Business Friendly Cities

The City of Prnjavor has successfully completed the BFC SEE process, again confirming its commitment to building a supportive, transparent, and dynamic business environment. With its strategic location, strong infrastructure, proactive local administration and diverse economic potential, Prnjavor is emerging as one of the most attractive destinations for investment in Bosnia and Herzegovina.

Located in the northern part of Republika Srpska, just 50 km from the EU border (Croatia) and directly connected by the “9. januar” highway to Banja Luka and Doboj, Prnjavor offers investors fast access to key regional and European markets. Within a 60 km radius lives a population of more than half a million people, making it an ideal base for businesses seeking skilled labor and growing markets.

The city’s territory covers 631 km², with 68% agricultural land and 28% forest, creating strong foundations for agribusiness and sustainable development. Prnjavor is also known for its rich cultural and sporting life, and attractive tourism potential, including the famous Banja Kulaši spa with unique healing waters.

Prnjavor offers investors exceptional local incentives, particularly in the Vijaka Business Zone, where construction land can be purchased below market value or even obtained free of charge for projects of strategic importance. Investors benefit from:

• Tax and fee reliefs,
• Incentives for job creation, especially for youth and startups,
• Annual grants for agricultural producers,
• Flexible conditions tailored to business needs.

Through the Department for Local Economic Development and Social Activities, the city provides full support to investors—from initial information and administrative procedures to ongoing assistance once business operations begin. Regular dialogue between the city administration, the mayor, and the Economic Council ensures that private sector needs remain at the center of local development strategies.

The dedication of the city of Prnjavor to be the support to their local economy is proven by the Mayor Darko Tomaš's vision:

"We want Prnjavor to be a pleasant place for everyone to do business, in which the City Administration of the City of Prnjavor is your partner and support in every respect!

The dynamic development of the local economy is our common, key strategic commitment. In this sense, creating a favorable business environment is not only an intention, but also a firm commitment of the City Administration of the City of Prnjavor, with the aim of strengthening existing business entities, helping you become more competitive, both on the domestic and foreign markets, to provide support for your development, to meet you when you are facing problems, as well as to attract new direct investments, which will further contribute to making Prnjavor from "Little Europe", to become "Europe in miniature".

Of particular importance for the overall economic development of the City of Prnjavor is the continuity and quality of the public-private dialogue, which takes place through the Economic Council and other forms of direct communication between the mayor and the Department for Local Economic Development and Social Activities with business representatives. It is extremely important that the voice of the economy is heard through inclusion in various types of non-institutional public-private dialogue. The success of all of us will depend on the joint engagement of all local resources, increasing productivity, better marketing performance, as well as the ability to adapt to new, dynamic changes and market conditions in the country and region!"

See what else the City of Prnjavor has to provide to investors here.